by Nancy F Here you will state what kind of business. (i.e sole propriatorship, corporation C or S, Non Profit etc....) Here you clearly state the market and needs you will meet. Here you will state how what you are looking to introduce to the world will benefit those you are targeting. Here you must clearly state your target demographic down to age, race, gender if need be. (be very clear and detailed) Lists of specific consumers, organizations or businesses your company serves or will must be in this section Need to get info on competition and explain how you are unique and how this will give you a competitive edge.

Make a potential investor want to fund your venture over the competition already up and running.

Source and guidance: SBA Also check HAY Online Blog: HAY Business Plan 101 - Company Description

#businessdescription #business101 #zoepreneur